# DM Day — Service SOP ### Its Kashmiere · 1:1 Clarity Session (Direct Message Day) **Internal Operations Document — RJ Business Solutions × Kashmiere Culberson** --- ## Service Overview | Field | Detail | |-------|--------| | Service name | DM Day with Kashmiere | | Format | Asynchronous voice/video/text DM session over 24 hours | | Platform | Instagram DMs (@its_kashmiere) or voice memo via GHL | | Price | $47 per DM Day | | Capacity | Max 5 clients per DM Day (Kashmiere responds in batches: 9am, 1pm, 5pm CDT) | | Booking | Via /shop or by DM request to @its_kashmiere; payment required before booking confirmed | | Availability | 2 DM Days per month (Kashmiere sets dates; Rick blocks calendar in GHL) | --- ## What a DM Day Is DM Day is a high-touch, low-barrier way to get real advice from Kashmiere. The client sends voice memos, text messages, or short video messages across the day. Kashmiere responds with voice memos or detailed text — real answers, specific to their situation. It is NOT a coaching program. It is NOT a recurring service. It is ONE day of access. Topics (client picks one to stay focused): - "How do I start building confidence on camera?" - "I'm a mama trying to do content — how do you manage it?" - "What would you do if you were starting my business right now?" - "I'm scared to post. What do I do?" - "Can you look at my content and tell me what's missing?" --- ## Pre-DM Day Checklist (48 hours out) - [ ] Confirm payment received in Stripe - [ ] Send intake message to client (template below) - [ ] Add to GHL: tag `dm-day-client`, move to Confidence Notes → Active - [ ] Block date in Kashmiere's calendar (no meeting scheduling this day) - [ ] Remind Kashmiere: check DMs at 9am / 1pm / 5pm only (no notifications outside those windows) **Intake message template (send via IG DM or email):** Hey [name], you're booked for DM Day on [date]. Here's how it works: send me your first message any time after 8am CDT. I'll respond in batches at 9am, 1pm, and 5pm. You can send as many messages as you want — voice, video, or text. One question to start: what's the one thing you most want clarity on by end of day? See you then. — Kashmiere --- ## DM Day Run-of-Show **Morning (8:00am–9:00am client start window)** - Client sends first message(s) - Kashmiere reads at 9:00am, responds by 9:30am - Response format: voice memo preferred (feels personal); 2–5 minutes per question **Midday (12:00pm–1:00pm client send window)** - Kashmiere reads at 1:00pm, responds by 1:30pm - If client is stuck or going deep on one topic: Kashmiere can send a follow-up resource (one of the digital products, a specific workbook page, or a TikTok she posted that's relevant) **Afternoon (4:00pm–5:00pm client send window)** - Kashmiere reads at 5:00pm, responds by 5:30pm - Closing message: "This is our last exchange for today. What do you want to make sure we covered?" — client sends final question - Kashmiere sends closing voice memo: summary of what they talked about + one action to take in the next 48 hours --- ## Kashmiere Response Guidelines - Voice memos: 2–5 minutes max. Specific. No rambling. Direct advice + honest reflection. - Text responses: Short paragraphs, not essays. 3–5 sentences per idea. - DO: be real, be specific, say what you would actually do - DO: reference the client's exact situation back to them ("you said you're scared to post — that tells me...") - DO NOT: give generic motivational content (they can get that free) - DO NOT: make medical, legal, or financial promises - DO NOT: respond outside the three windows (breaks the boundary) --- ## Post-DM Day Checklist (within 24 hours) - [ ] Send closing email (template below) - [ ] Log in GHL: tag `dm-day-complete` `customer` - [ ] Remove from `dm-day-client` active tag - [ ] Day 7 follow-up: ask for testimonial - [ ] Day 14 follow-up: offer next DM Day date or the mini course **Closing email template:** Subject: Today was a good day Hey [name], DM Day is officially closed. I hope you walked away with at least one thing you didn't have when you woke up this morning. The action I want you to take in the next 48 hours: [Kashmiere fills in the specific thing she told the client] If you want to keep the momentum going: - 7-Day Confidence Guide: [link] - Mini course waitlist: [link] - Next DM Day: I'll announce the date on Instagram Thank you for trusting me with your real questions. — Kashmiere --- ## Pricing Notes | Format | Price | |--------|-------| | Standard DM Day (one client, 24 hours) | $47 | | VIP DM Day (priority responses — 4 windows, including 7pm) | $97 | | DM Day + 30-day guide bundle | $67 | **Upsell window:** At closing, offer the mini course or virtual coffee if the conversation revealed a deeper need. --- ## Escalation | Situation | Action | |-----------|--------| | Client sends inappropriate content | End DM Day immediately; issue refund; block if needed | | Client tries to extend past 5:30pm close | "DM Day is closed for today. I'll pick this up in my next availability window — watch Instagram for dates." | | Client is in emotional crisis | "I hear you. I'm not a therapist, but I'm glad you're talking. Here's what I know: [one grounding thing]. Please consider reaching out to [resource]." | | Kashmiere out sick | Reschedule; send apology note with $10 credit toward next booking | | Payment issue | Do not begin DM Day until payment confirmed in Stripe | --- *Internal document — RJ Business Solutions × Kashmiere Culberson* *Do not share externally*